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Published: July 26, 2011
Words: 13145 (approximate)
Language: English
Short description
The Cheese Mall by Bernie Tracey is a must for budding entrepreneurs! It shows you how to go about starting your own business in a sensible step by step method and it demystifies all jargon! Senator Feargal QuinnExtended description
What is Marketing? This simple, straightforward book answers this question and explores key marketing principles that are easy to follow and understand.It tells the story of Millie and Matthew, two young entrepreneurs who have been made redundant and decide to start up their own business in a very competitive environment.
For those of you who are already in business, this book will help you take a fresh look at your own business model and ask yourself some basic questions like; 'What am I all about as a business?' and 'How can I give the best possible service to my customers?'
Tags
marketing, sales, entrepreneur, marketing plan, starting a small business, business marketing, marketing strategy, marketing ideas, market research, direct marketing, marketing mix, marketing a product, small business maketingAvailable ebook reading formats
Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.| Format | Full Book | Sample First 30% |
|---|---|---|
| Online Reading (HTML, good for sampling in web browser) | Buy | View sample |
| Online Reading (JavaScript, experimental, buggy) | Buy | View sample |
| Kindle (.mobi for Kindle devices and Kindle apps) | Buy | Download sample |
| Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others) | Buy | Download sample |
| PDF (good for reading on PC, or for home printing) | Buy | No sample available |
| RTF (readable on most word processors) | Buy | No sample available |
| LRF (Use only for older model Sony Readers that don't support .epub) | Buy | Download sample |
| Palm Doc (PDB) (for Palm reading devices) | Buy | Download sample |
| Plain Text (download) (flexible, but lacks much formatting) | Buy | No sample available |
| Plain Text (view) (viewable as web page) | Buy | No sample available |
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Review by:
Patricia Cheevers
on Sep. 28, 2011 :
The Cheese Mall is ideal for the budding entrepreneur or novice, wishing to start up their own business. It is clear and straightforward, without the usual business jargon that can be quite off putting. It has all the relevant information set out in simple fashion in a lighthearted story, which makes it very easy for the layperson to grasp. I really enjoyed it and I would recommend it as a "must have" book for anyone considering going into business for the first time.
Patricia Cheevers
(reviewed within a week of purchase)
Review by:
Mary Cully
on Aug. 19, 2011 :
The Cheese Mall is a fantastic read - at last I can properly understand all of those slightly baffling marketing phrases. This book is clear, concise and manages to hold your interest from start to finish. The characters are a wonderful idea allowing the author to introduce a refreshing look at setting up your own business. This book is a must for anyone setting up their own business and also for anyone with an interest in studying business.
(reviewed within a week of purchase)
Review by:
Barbara Dignam
on Aug. 18, 2011 :
The Cheese Mall is a really worhtwhile read for anyone considering setting themselves up in business for the first time. It's an amusing short story that packs a mountain of essential information into a very small volume. It's a bit like an MP3 file, where all the dross has been filtered out and you're just left with the substance. So if you ever ponder the possibiities of exporting sand to Arabia and before you get a bit giddy with your idea, you would do well to sit down for half an hour and read through this amazing little book.
(reviewed within a week of purchase)
Review by:
Nikki Daly
on Aug. 16, 2011 :
This book is such a great read. It's step by step approach is easy to understand and to follow. The characters Matthew and Millie are a great idea. I found myself following their journey all the way to the end (which I am not about to give away). A great read for anyone who is interested in setting up a business. It's simple approach would also make this an ideal book for students.
(reviewed the day of purchase)
Review by:
Roslyn Hickie
on Aug. 14, 2011 :
This is a wonderfully accessible, informative and highly readable marketing tool.It is ideal for the budding/starting-up entrepreneur who needs an easy to read, no-nonsense handbook which clearly explains the core principles, strategies and vocabulary of marketing.It more than delivers on its promise to explain the, 'Key Marketing Skills for the Budding Entrepreneur'.I generally find thralling through business books a 'painful slog'.However, this book masterfully uses a deceptively simple,heart-warming story-telling style to assist the reader absorb complex material so by the end of the book one feels motivated to begin his/her entpreneurial project. Roslyn Hickey
(reviewed the day of purchase)
Review by:
Dermot Hennessy
on Aug. 04, 2011 :
I very much enjoyed reading this little book as it was very easy to follow. The Millie and Matthew characters made it a fun experience too and helped turn what can be a dry subject into something that was very interesting and enjoyable. Highly recommended.
(reviewed within a month of purchase)
Review by:
Enda Brennan
on Aug. 03, 2011 :
(no rating)
What a great little book! It's packed full of information useful to anybody starting a new business, considering a new direction for their existing business or simply taking stock of their current position. Jargon free and written in Plain English, every page packs a punch. Delightfully told as a tale of two entrepreneurial mice who following redundancy from their jobs at the local factory, set about the task of establishing their new retail business "The Cheese Mall". A great step by step guide for any entrepreneur, with each step being immediately convertible to action, and apart from that , a charming read.
Enda Brennan
(reviewed within a week of purchase)
Review by:
Annie Teresa
on July 31, 2011 :
"This book is a very enjoyable read. The author managed to convey a step by step guide to starting your own business and she successfully cut through all the jargon. At the same time it gives the reader all the information needed to start a business and the strength of this book is in its simplicity. It is a perfect introduction and blueprint of the way foreward for an entrepreneur's journey. You will find the fundamentals of marketing sraightforward and the advice invaluable
Anne Cully
(reviewed within a week of purchase)