Digital Marketing Guides

SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large busines

This book on the branding, naming and structure of digital addresses exists because I had a realization early on in a pretty major international globalization project. You must know your online marketing goals when building a website and any surrounding platforms, communication channels, social media handles etc.

The key throughout the planning and implementation process is to research and test research, test and test some more! Know your stats, know your target audience and live your objectives.