123 eGuides

Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Second Edition
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Series: 123 eGuides. Price: $2.99 USD. Words: 18,660. Language: English. Published: July 28, 2011. Category: Nonfiction » Business & Economics » Marketing
This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.
Product Launch 123: Launch a New Product or Service in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 12,850. Language: English. Published: September 22, 2011. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.
Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 14,000. Language: English. Published: January 31, 2012. Category: Nonfiction » Business & Economics » Sales & selling / management
This eGuide offers any type of small business a 3-step process for generating, qualifying, and converting sales leads. Written clearly and concisely and includes examples and extensive additional resources.
Small Biz Trio: Three eGuides for Marketing Success
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Series: 123 eGuides. Price: $6.99 USD. Words: 40,670. Language: English. Published: February 15, 2012. Category: Nonfiction » Business & Economics » Marketing
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 12,860. Language: English. Published: June 29, 2012. Category: Nonfiction » Business & Economics » Starting up
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business.
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
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Series: 123 eGuides. Price: $2.99 USD. Words: 9,910. Language: English. Published: September 12, 2014. Category: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.