Seek First to Understand your Recipient - Strategies to Make you a Better Communicator
by Lonnie Pacelli
Think back to some great communicators like Reagan, Martin Luther King Jr., or John F. Kennedy. What made them great communicators? It wasn’t that they were great orators, had flashy teeth, sported perfect hair, or demonstrated a flawless writing style. They had courage, conviction, wisdom, clarity, and credibility; five attributes that build the foundation of all great communicators.