The Leaky Funnel by Hugh Macfarlane
Approx. 51,180 words.
Published on April 24, 2013.
Nonfiction » Business & Economics » Marketing / industrial.
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.