The Leaky Funnel    by Hugh Macfarlane
Price: $9.99 USD. 51180 words. Language: English. Published on April 24, 2013. Nonfiction » Business & Economics » Marketing / industrial.
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.

The 22 Immutable Laws of Marketing (for Indie Authors)    by Sarah R. Yoffa
Price: $2.99 USD. 29660 words. Language: English. Published on December 8, 2012. Nonfiction » Business & Economics » Marketing / industrial.
(5.00 from 2 reviews)
In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry. This book reworks the classic concepts introduced in the 1990s by Al Ries in his book of a similar title but these immutable laws are specifically tailored to Indie Authors.