The Practical Guide to Multicultural Marketing    by Natalie Rouse
Price: $8.99 USD. 18790 words. Language: English. Published by Blue Dragon Publishing  on March 1, 2013. Nonfiction » Business & Economics » Marketing / multilevel.
If Multicultural Marketing isn’t the cornerstone of your business’s strategic plans, it needs to be! Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that the Hispanic population grew by 43% to 50.5 million people; the Asian population grew by 43% to 14.5 million; and the Black population grew by 11% to 37.7 million. In contrast, the