Nonfiction » Business & Economics » Industries / computer industry

Book Summary: Crossing The Chasm by Geoffrey A. Moore
Price: $2.99 USD. Words: 380. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Industries / computer industry
This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed.
Apple and Samsung: A Love Story
Price: $0.99 USD. Words: 8,210. Language: English. Published: December 25, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
Apple is a special company. There is no doubt about that. There is much about it that has taken it to incredible heights. The cash hoard, the Apple Stores, the marketing cachet. It all makes for an incredibly dangerous competitor. But every company has a yin to its yang, and for Apple that is Samsung Electronics. In here, we look at this company's fierce push into the smartphone industry.
The Mobile Youth
Price: $3.99 USD. Words: 31,570. Language: English. Published: October 14, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
10 Years of research. 10 Stories revealing the emotional relationship between young people and their mobile phones from the world's leading authority of youth mobile culture, Graham Brown. Mobile Youth will take you on a journey through the deserts of Saudi Arabia, the urban explosion of Tokyo, and the dangerous alleyways of Rio di Janeiro.