Nonfiction » Business & Economics » Industries / computer industry

Book Summary: Crossing The Chasm by Geoffrey A. Moore
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Price: $2.99 USD. Words: 380. Language: English. Published: April 15, 2014. Category: Nonfiction » Business & Economics » Industries / computer industry
This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed.
El Informe Android
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Series: El Espectador Digital, Book 2. Price: $10.49 USD. Words: 18,220. Language: Spanish. Published: October 24, 2013. Category: Nonfiction » Business & Economics » Industries / computer industry
El Informe Android es el análisis más completo y exhaustivo del mercado de tablets, smartphones y PC del momento. En sus páginas se describe el negocio que hay detrás de los dispositivos Post-PC y las compañías y ecosistemas que más se están beneficiando en esta nueva era de la informática: Apple y Google. Un estudio excelente para comprender el cambio de Era en el que estamos.
El Espectador Digital
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Series: El Espectador Digital, Book 1. Price: $15.99 USD. Words: 67,410. Language: Spanish. Published: August 27, 2013. Category: Nonfiction » Business & Economics » Industries / computer industry
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La actualidad tecnológica es un tema que se centra en exceso en el aquí y el ahora. Las noticias sobre Google, Apple, Microsoft y compañía surgen a borbotones varias veces al día. El Espectador Digital pone freno a este torrente informativo para poner cada noticia en su sitio. Un marco imprescindible que ayuda a comprender qué está pasando en el mundo tecnológico desde una perspectiva de negocio.
Apple and Samsung: A Love Story
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Price: $0.99 USD. Words: 8,210. Language: English. Published: December 25, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
Apple is a special company. There is no doubt about that. There is much about it that has taken it to incredible heights. The cash hoard, the Apple Stores, the marketing cachet. It all makes for an incredibly dangerous competitor. But every company has a yin to its yang, and for Apple that is Samsung Electronics. In here, we look at this company's fierce push into the smartphone industry.
The Mobile Youth
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Price: $3.99 USD. Words: 31,570. Language: English. Published: October 14, 2012. Category: Nonfiction » Business & Economics » Industries / computer industry
10 Years of research. 10 Stories revealing the emotional relationship between young people and their mobile phones from the world's leading authority of youth mobile culture, Graham Brown. Mobile Youth will take you on a journey through the deserts of Saudi Arabia, the urban explosion of Tokyo, and the dangerous alleyways of Rio di Janeiro.