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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution
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Price: $9.99 USD. Words: 42,610. Language: English. Published: July 31, 2014. Category: Nonfiction » Business & Economics » Corporate & business history
If Lou Gerstner’s Who Says Elephants Can’t Dance? is the yang, this book is the yin—that quintessential opposing and balancing force. It is an IBM employee-owner’s perspective; it captures the views of those that will determine IBM’s 21st Century permanence. Its premise? IBM must rediscover its Corporate Constitution—its basic beliefs of Respect, Service and Excellence.