How A Blog Held Off the Most Powerful Union in America by Paul Levy
Price: $8.95 USD. 18880 words.
Language: English. Published on May 5, 2013. Nonfiction » Business & Economics » Labor.
There is a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America.