Winning Political Campaigns: A Comprehensive Guide to Electoral Success, Third Edition by William S. Bike
Approx. 96,430 words.
Published on April 5, 2012 by
Central Park Communications, Inc..
Nonfiction » Politics and Current Affairs » Democracy.
A comprehensive handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more.