KGO Radio Jumps The Shark: More News, Less Talk
by C.D. Reimer
Price: $0.99 USD. 3970 words.
Language: English. Published on February 3, 2012. Essay » Business.
KGO Radio (810AM) switched to an all-news format, and, in the process, letting go the best talk-radio talent in the San Francisco Bay Area. Cumulus Media, KGO Radio’s current corporate overlords, decided to jump the shark by throwing away 40 years of broadcasting history in a hasty bid to improve ratings.