Nonfiction » Business & Economics » Public relations

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
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Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Public relations
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
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Price: $2.99 USD. Words: 6,130. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Marketing
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.