The Tiger and the Autobahn: A Journey into Marketing Automation    by Kimberly Prescott
Price: $12.99 USD. 14420 words. Language: English. Published on March 26, 2013. Nonfiction » Business & Economics » Marketing.
Marketing automation made simple through a unique approach that offers sage advice, steps and best practices no matter what system you use or what size organization. In this book you will learn basic and advanced marketing automation strategies that might surprise you. From understanding the life of a lead and even integrating marketing automation within an organization, this book has it all.

Youtube Residual Profits    by Robert Johnson
Price: $9.99 USD. 3250 words. Language: English. Published on April 14, 2011. Nonfiction » Business & Economics » Small business and entrepreneurship.
Youtube video marketing on autopilot! Make $2,000-$10,000 month from creating videos. Easy step by step guide will show you how with secret strategies never seen before.

Before the Brand: Using Positioning and Messaging to Build Brand Identity    by Leslie Sutherland
Price: $9.99 USD. 13270 words. Language: English. Published on February 10, 2011. Nonfiction » Business & Economics » Marketing.
(5.00 from 4 reviews)
How is your brand perceived? Unless you consciously define your brand, your customers will create their own perception. This book helps you take control of your brand by defining what your brand is before your marketplace does. It contains a step-by-step process to create positioning, value propositions and messaging, making it much easier to influence customer perception of your brand.

The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today    by Pete Williams
Price: $9.95 USD. 12930 words. Language: English. Published by Preneur Marketing  on June 9, 2011. Nonfiction » Business & Economics » Small business and entrepreneurship.
Filled with over 199 hooks, headlines, rationale, and examples that you can swipe and implement into your next press release, The Ultimate Press Release Swipe File has been designed to help eliminate any procrastination or mental blocks. It also includes exclusive access to full marketing course sessions and audio interviews with PR experts -- a $176 value.

The Armchair Millionaire    by David Anderson
Price: $6.95 USD. 10990 words. Language: English. Published on August 31, 2011. Nonfiction » Business & Economics » Marketing.
The Easy Way to Make Money on the Internet.

How to Build a Six Figure Income Through Social Media    by Sandi Krakowski
Price: $1.00 USD. 8040 words. Language: English. Published on December 17, 2010. Nonfiction » Business & Economics » Marketing.
Social media might seem like a big party online. But do you ever wonder if those people with 100,000 followers on Twitter are actually making any money? Join Sandi Krakowski as she shows you how to build a 6-figure income through social media, including sharing her '4 Do's of Social Media'.

Summary of “Why We Buy” by Paco Underhill    by Sameer Mathur
Price: $3.00 USD. 5440 words. Language: English. Published on November 7, 2012. Nonfiction » Business & Economics » Marketing.
This work offers a SUMMARY of the book "WHY WE BUY: THE SCIENCE OF SHOPPING" by PACO UNDERHILL. Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy"

Branding 123: Build a Breakthrough Brand in 3 Proven Steps    by Barry Silverstein
Price: $2.99 USD. 14930 words. Language: English. Published on July 28, 2011. Nonfiction » Business & Economics » Marketing.
This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

Book Marketing 101: Marketing Your Book on a Shoestring Budget    by Heather Hart
Price: $2.99 USD. 11810 words. Language: English. Published on October 23, 2012. Nonfiction » Publishing » Self-publishing.
As much as we don’t want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don’t know how to go about it or even where to start. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.

Summary: "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries    by Sameer Mathur
Price: $2.99 USD. 270 words. Language: English. Published on April 11, 2013. Nonfiction » Business & Economics » Marketing.
This book is an authoritative work on brand management. It explains how marketers need two skills -- building a brand and keeping it alive. The authors present important brand management insights in the form of “immutable laws” of branding.