Nonfiction » Business & Economics » Marketing

Before the Brand: Using Positioning and Messaging to Build Brand Identity
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Price: $9.99 USD. Words: 13,270. Language: English. Published: February 10, 2011. Category: Nonfiction » Business & Economics » Marketing
(5.00 from 4 reviews)
How is your brand perceived? Unless you consciously define your brand, your customers will create their own perception. This book helps you take control of your brand by defining what your brand is before your marketplace does. It contains a step-by-step process to create positioning, value propositions and messaging, making it much easier to influence customer perception of your brand.
Selling Innovation
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Price: $9.99 USD. Words: 19,780. Language: English. Published: November 25, 2013. Category: Nonfiction » Business & Economics » Starting up
(5.00 from 4 reviews)
Before you start your start-up, use Selling Innovation to build a sustainable sales process that will attract customers and investors. Recommended reading by MassChallenge, Innovation Excellence, AngelMD, New York Startup Lab, StartupCampSK, Care Innovators, IEEE Boston, and 128ICG. Introduction by John Harthorne, founder & CEO of MassChallenge
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
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Price: $2.99 USD. Words: 6,130. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Marketing
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.
Marketing Your Honey for Maximum Profits: The Value of Varietals
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Price: $0.99 USD. Words: 1,830. Language: English. Published: January 23, 2012. Category: Nonfiction » Business & Economics » Marketing
Got Honey? Don't just sell it, market it! Market your honey for the qualities that make it unique. Does it come from a special location or have your bees foraged on a particular crop? Varietal honeys (meaning, "varieties") will attract repeat customers as you educate them to the things that make your honey special...after all, it's YOUR honey!
500+ Hashtags for Writers
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Price: $2.99 USD. Words: 4,250. Language: English. Published: May 30, 2014. Category: Nonfiction » Business & Economics » Marketing
"500+ Hashtags for Writers" you'll learn what a hashtag is and how choosing the right ones help you reach readers who will want to read your book. There are several sections that describe how to use Twitter and its hashtags, and thirty-four specific lists of hashtags. They are listed by such things as genre, marketing, and audiobooks.
If Social Media is a Game, These are the Rules: 10 Rules for Building a Profitable Social Media Strategy
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Price: $2.99 USD. Words: 6,460. Language: English. Published: August 26, 2011. Category: Nonfiction » Business & Economics » Marketing
Social media may be complex and ever-evolving, but the rules in this book are timeless. Whether you're an author trying to sell your books online or a large corporation trying to develop a profitable social media brand, Joshua Leatherman provides you with the strategy necessary to be successful.