Nonfiction » Business & Economics » Marketing

UP and to the RIGHT: Strategy and Tactics of Analyst Influence    by IT-Harvest Press
Price: $8.79 USD. 39890 words. Language: English. Published on July 18, 2012. Nonfiction » Business & Economics » Marketing.

UP and to the RIGHT is the first book written that describes the Gartner Magic Quadrant and how to influence a vendor's position in this all powerful tool used by IT buyers throughout the world.
2013 LEEP Calendar: Lewis' Event, Editorial & Promotional Calendar    by Laura D Lewis
Price: $9.95 USD. 118960 words. Language: English. Published by Laura Dawn Lewis  on July 2, 2012. Nonfiction » Business & Economics » Marketing.

Over 3,200 Events, Dates & Holidays in 56 Categories with source/information URLs for every event. Organized alphabetically, visually, chronologically, by length and by category. Includes downloadable, preprinted 12-month calendar, up to 23 X 31 (Flip chart size) of all events. Meticulously researched and documented. This is the original LEEP Calendar.
The Author's Marketing Handbook    by Claire Ryan
Price: $2.99 USD. 28320 words. Language: English. Published on May 31, 2012. Nonfiction » Business & Economics » Marketing.

(5.00 from 1 review)
Written with flair, snarkiness, and a little oddball humor, The Author’s Marketing Handbook has the info that every puzzled writer needs to figure out the whys and hows of using the Internet to sell their book. Claire Ryan talks about the basics of finding and building a readership online, what tech you really need to know about, and guidelines for social media and blogging.
Strategic Marketing: Insights on Setting Smart Directions for Your Business    by Marcia Yudkin
Price: $9.99 USD. 20980 words. Language: English. Published on May 26, 2012. Nonfiction » Business & Economics » Strategic planning.

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn how to become the master of your own business fate.
Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales    by Marcia Yudkin
Price: $9.99 USD. 21510 words. Language: English. Published on May 25, 2012. Nonfiction » Business & Economics » Advertising.

Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
Advanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content    by Marcia Yudkin
Price: $4.99 USD. 23320 words. Language: English. Published on May 25, 2012. Nonfiction » Business & Economics » Marketing.

Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Like an angelic version of the Sorcerer's Apprentice, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers.
TELEVISION PROMOTION: How to Get Yourself, Your Business, or Your Organization Promoted on TV - the insider's guide to getting on TV    by Joe Lizura
Price: $9.99 USD. 41120 words. Language: English. Published on May 16, 2012. Nonfiction » Business & Economics » Marketing.

Learn the insider secrets to cashing in on tens of thousands of dollars worth of FREE promotion by being featured on TV. This book will teach you how to get on TV and how to keep getting invited over and over again on to television in your city. Learn how free promotion and exposure can make you, your business, or your organization, a household name in your city!
Advanced Professional Marketing & Sales Legend    by Chibuoka Chukwudebelu Okoye
Price: $1.99 USD. 99210 words. Language: English. Published on May 12, 2012. Nonfiction » Business & Economics » Marketing.

This book is an innovative approach to professional marketing and sales; and is strategically designed to equip professionals with creative and effective strategies, techniques, attitudes and skills, which would enable them to function maximally in carrying out their functions as marketing professionals, consultants, advisers, chief executives or top salespersons.
The Golden Business Solution    by Casper Stockham
Price: $6.95 USD. 27640 words. Language: English. Published on April 28, 2012. Nonfiction » Business & Economics » Marketing.

This book is a collection of training materials written by a seasoned Marketer for other Marketers. The original idea came as I was taking a new Christian Course in 1984. I noticed many similarities in being a new Christian and being new in the Marketing industry.
Tips for Authors    by Alice Anderson
Price: $4.99 USD. 21140 words. Language: English. Published on April 25, 2012. Nonfiction » Business & Economics » Marketing.

Covering everything from career planning to advertising, Tips for Authors contains productivity tips, networking advice, social media advice and frank discussions of marketing. Tips for Authors also includes: recommended reads, recommended blogs, and access to a bonus site full of tutorials, articles and other helpful resources.