The Listen Lady
by F. Annie Pettit PhD
Price: $9.95 USD. 43240 words.
Language: English. Published on November 30, 2011. Nonfiction » Business & Economics » Marketing.
Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Written for brand managers, marketing practitioners, and researchers, practical examples make the technique easily accessible to everyone.
