Nonfiction » Business & Economics » Marketing

Construction Marketing Ideas:Practical strategies and resources to attract and retain profitable clients for your architectural, engineering or construction business
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Price: $29.95 USD. Words: 50,130. Language: English. Published: June 12, 2010. Category: Nonfiction » Business & Economics » Marketing
Marketing in the architectural, engineering and construction industries lags behind most others in sophistication and strategies. Many professional practices and contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand.
Construction Marketing Ideas -- Electronic Edition Vol. 2 -- Practical Ideas and Resources
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Price: $9.89 USD. Words: 31,810. Language: English. Published: September 19, 2010. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
Learn practical ideas and specific strategies for construction marketing including how to effectively advertise, use Internet resources, association memberships, trade shows, obtain media publicity and other resources and systems to achieve the best possible results for the lowest cost. Best read in companion with Vol. 1 ISBN 978-0-9810816-2-5.
Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts
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Price: $9.89 USD. Words: 20,180. Language: English. Published: September 19, 2010. Category: Nonfiction » Business & Economics » Marketing
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.
Marketing Your Editing & Proofreading Business
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Price: $19.99 USD. Words: 79,170. Language: English. Published: April 28, 2014. Category: Nonfiction » Career Guides » Sales and Marketing
Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. It aims to demonstrate that marketing needn't be difficult, overwhelming or boring. The book takes proofreaders and editors through the core principles of developing and implementing an effective marketing strategy that will get them noticed and generate business leads.
Storyteller Uprising: Trust and Persuasion in the Digital Age
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Price: $7.99 USD. Words: 36,630. Language: English. Published: May 14, 2011. Category: Nonfiction » Computers and Internet » Social networking
With the decline of traditional journalism, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. Storyteller Uprising explains why individuals and organizations are now seizing control of communication through story and digital technology.