Nonfiction » Business & Economics » Advertising

Bullets With Bite: Learn to Create Mouthwatering Word Nuggets
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Price: $2.99 USD. Words: 10,290. Language: English. Published: September 3, 2012. Category: Nonfiction » Business & Economics » Advertising
Bullets With Bite, by master copywriter Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Improve your ability to sell in print or online by arousing curiosity, heightening desire and tempting readers to buy.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
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Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Public relations
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
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Price: $2.99 USD. Words: 9,850. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Advertising
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.