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In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism by Jerry Kirkpatrick
Series: Advertising. Price: $6.99 USD. Words: 71,140. Language: English. Published: August 13, 2010. Categories: Nonfiction » Business & Economics » Advertising
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.
The Dynamic Manager’s Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits by Dave Donelson
Series: The Dynamic Manager Guides, Book 1. Price: $9.95 USD. Words: 68,270. Language: English. Published: November 2, 2010. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising(4.00 from 1 review)
Grow your business with good marketing, advertising, and sales promotions. Hundreds of entrepreneurs and small business managers just like you tell how they learned to identify their best prospects, define their needs, and design marketing and ad campaigns that make the cash register ring.
Chutzpah Marketing: Simple Low Cost Secrets For Building Your Business Fortune by Philip Copitch, Ph.D.
Price: $9.99 USD. Words: 73,970. Language: English. Published: November 22, 2010. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
Chutzpah marketing is business boldness coupled with supreme self-confidence. It is the art of doing business right, fairly, and with value. Business is said to be cutthroat, but that is not what Dr. Copitch is teaching. He is talking about being basically lazy and getting a lot done. Dr. Copitch wants you to do what works, and skip the aggravation of wasted effort.
The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy by Jeffrey Robinson
Price: $9.99 USD. Words: 91,310. Language: English. Published: September 9, 2013. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Social Science » Media studies
This is the unmasking of Van Packard's classic expose of the advertising industry, “The Hidden Persuaders,” and how the real “Mad Men” of Madison Avenue get us to spend.
Have - From the books of the Bible by Richard J. McQueen
Price: $4.00 USD. Words: 113,940. Language: English. Published: December 3, 2011. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Religion and Spirituality » Christianity
The subject of “Have”, based on thematic studies conducted by Fernando D’Amico and Jacques Wisman, is proposed in this book as a themed walk through the passages of Scripture from the Old and New Testament. The having is a fundamental category of human thought and is a serious mistake to create a conflict between this category and that of being.
Memories of a Mad Man by Don Spector
Price: $2.99 USD. Words: 51,850. Language: English. Published: July 28, 2015. Categories: Nonfiction » Business & Economics » Advertising
Was the world of advertising really as colorful as it seemed in the TV show “Mad Men”? See for yourself. Author Don Spector, a genuine Mad Man himself, captures that often-wild world in Memories of a Mad Man. The creativity that birthed much great advertising, the alcohol, the famous, and the infamous people he dealt with. They’re all part of a book that portrays a most memorable era.