Nonfiction » Business & Economics » Advertising

The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy
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Price: $9.99 USD. Words: 91,310. Language: English. Published: September 9, 2013. Category: Nonfiction » Business & Economics » Advertising
This is the unmasking of Van Packard's classic expose of the advertising industry, “The Hidden Persuaders,” and how the real “Mad Men” of Madison Avenue get us to spend.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
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Price: $2.99 USD. Words: 9,850. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Advertising
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.