Nonfiction » Business & Economics » Advertising

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
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Price: $2.99 USD. Words: 9,850. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Advertising
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy
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Price: $9.99 USD. Words: 91,310. Language: English. Published: September 9, 2013. Category: Nonfiction » Business & Economics » Advertising
This is the unmasking of Van Packard's classic expose of the advertising industry, “The Hidden Persuaders,” and how the real “Mad Men” of Madison Avenue get us to spend.