Nonfiction » Business & Economics » Advertising

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Advertising
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
Memories of a Mad Man
Price: $2.99 USD. Words: 51,850. Language: English. Published: July 28, 2015. Categories: Nonfiction » Business & Economics » Advertising
Was the world of advertising really as colorful as it seemed in the TV show “Mad Men”? See for yourself. Author Don Spector, a genuine Mad Man himself, captures that often-wild world in Memories of a Mad Man. The creativity that birthed much great advertising, the alcohol, the famous, and the infamous people he dealt with. They’re all part of a book that portrays a most memorable era.