Essay

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Aligning Employees Around Delivering Best-in-Class Customer Experience
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Price: Free! Words: 1,290. Language: English. Published: December 19, 2014. Category: Essay » Business
Customer – employee interactions are the very backbone of the customer experience. Employees dedicated to serving the customer base deepen the overall company – client bond; indifferent employees providing poor service drive consumer and value loss, damaging the company in a way that is often irreversible.
‘Context Mining’ To Go Beyond Customer Needs in Telecommunications
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Price: Free! Words: 1,380. Language: English. Published: December 19, 2014. Category: Essay » Business
As telecom product and service offerings are increasingly becoming commoditized, telecom companies need to offer their subscriber bases more than just communications solutions.
Channel Migration Strategies – Matching Customers to the Optimum Channels
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Price: Free! Words: 1,450. Language: English. Published: December 19, 2014. Category: Essay » Business
As the number of channels which a company can service its customers through has proliferated over the years and will likely continue to, strategies need to be developed that turn into actions aimed at shifting certain customers to certain channels, in order to best optimize the cost of servicing customers vs. the level of service they receive through different channels…
Campaign Sensitivity Analysis – Preventing Competitors From Stealing Your Customers
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Price: Free! Words: 1,560. Language: English. Published: December 19, 2014. Category: Essay » Business
A simple yet effective manner in which to use analytics to prevent competitors from poaching customers in the telecommunications sector, campaign sensitivity analysis is sure to become a common practice in the field of business intelligence / data mining over the coming years…
Five New Opportunities in Credit Card Analytics
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Price: Free! Words: 1,270. Language: English. Published: December 19, 2014. Category: Essay » Business
By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field?
Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers
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Price: Free! Words: 1,150. Language: English. Published: December 19, 2014. Category: Essay » Business
For years, telecom operators have been adapting the “one-to-one” customer treatment concept and applying it to their enterprise customers, essentially seeking to treat each enterprise client differently. Though this treatment method is effective with consumers, it’s not the right way to manage an enterprise client – it’s time for operators to treat the same customer differently!
Effective Channel Management Strategies – Segmenting the Channels
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Price: Free! Words: 1,150. Language: English. Published: December 18, 2014. Category: Essay » Business
Channel analytics, the often neglected sibling of customer analytics, presents significant opportunities for companies seeking to better their channel-related performance, especially those in industries with large distribution networks (such as financial institutions, telecoms operators, retailers, automotive distributors, etc.)…
The Real Story Behind My Illegal “Arrest” and Detention in Manila, Philippines
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Price: Free! Words: 1,240. Language: English. Published: December 18, 2014. Category: Essay » Legal
In May 2012, my business partner and I were arrested in Manila under fictitious charges. We were detained just before we were about to make an informational investment presentation to expats at a local hotel.
Product Network Analysis – The Next Big Thing in Retail Data Mining
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Price: Free! Words: 1,690. Language: English. Published: December 18, 2014. Category: Essay » Business
One of the biggest challenges retailers have is the depth of data available for decision making, especially if they don’t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category investments.
Visitor Relationship Management – Optimizing the Online Lifecycle
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Price: Free! Words: 1,220. Language: English. Published: December 18, 2014. Category: Essay » Business
As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit.
Social Media Strategies – Twitter Follower Relationship Management
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Price: Free! Words: 1,950. Language: English. Published: December 18, 2014. Category: Essay » Business
With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so…
SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis
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Price: Free! Words: 1,480. Language: English. Published: December 18, 2014. Category: Essay » Business
If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.
Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program
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Price: Free! Words: 2,120. Language: English. Published: December 18, 2014. Category: Essay » Business
As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right…
Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues
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Price: Free! Words: 1,540. Language: English. Published: December 18, 2014. Category: Essay » Business
While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do…
Bridging the Chasm – The Collaboration of Consumer & Business Marketing
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Price: Free! Words: 1,290. Language: English. Published: December 18, 2014. Category: Essay » Business
Rare is the company that within has its consumer & business units working hand in hand to improve the bottom line of the company. Bundling across business units is one area which holds significant potential for those companies that can pull it off…
Maximizing Campaign Conversion Rates Using Analytics
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Price: Free! Words: 1,470. Language: English. Published: December 18, 2014. Category: Essay » Business
Finding the next best offer for customers is only the tip of the iceberg when it comes to maximizing ROI from campaigns. Companies need to look into using the right channel, the right tone of communications, and even the right time to contact customers to achieve this ultimate objective.
Eyes Wide Open - Competitor Intelligence Practices
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Price: Free! Words: 710. Language: English. Published: December 18, 2014. Category: Essay » Business
According to a study by the Society of Competitive Intelligence Professionals, about 90% of the Fortune 500 companies in the US are conducting competitive intelligence activities. A majority of large enterprises, according to another study (about 70%), believe that having competitive intelligence in the past would have increased the effectiveness of their campaigns.
Improving the Quality of Data Acquired from Customer Touchpoints
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Price: Free! Words: 1,150. Language: English. Published: December 18, 2014. Category: Essay » Business
From telecom to retail, hospitality to finance, customer analytics will continue to be a hot topic over the coming years. Keeping in mind that customer analytics is highly correlated with data (and most importantly, with the quality of it), any improvements in data quality will take companies a step ahead in this realm.
Grading Performance – The Automotive Industry BI Maturity Map
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Price: Free! Words: 2,300. Language: English. Published: December 18, 2014. Category: Essay » Business
Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this field…
Where are Your Dealers? (Optimizing the Dealer Network)
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Price: Free! Words: 950. Language: English. Published: December 18, 2014. Category: Essay » Business
The dealer network is the most important channel for many companies operating in the retail sector. Unfortunately, examples of poorly managed dealer networks are abound, particularly on the issue of geographic distribution of dealers. Companies that do not optimize their dealer networks geographically based on potential income are losing out on a lot more than just revenues...