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A Teacher's Take
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Price: $2.00 USD. Words: 16,050. Language: English. Published: December 16, 2014. Category: Essay » Sociology
Fourteen years of teaching and I am still learning.......a collection of essays which talk about the wonderful world of Kids, Schools, Teachers, Parents, Society.....
The Under-Tapped Banking Consumer Segments of the World – SMEs
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Price: Free! Words: 1,750. Language: English. Published: December 16, 2014. Category: Essay » Business
The third and final in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
The Under-Tapped Banking Consumer Segments of the World – Ladies
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Price: Free! Words: 1,590. Language: English. Published: December 16, 2014. Category: Essay » Business
The second in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
The Single Easiest Way to Grow – Winning Back Lost Customers
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Price: Free! Words: 1,190. Language: English. Published: December 16, 2014. Category: Essay » Business
Companies often fail to tap into and benefit from the data they possess. Possibly the single most ignored information pool is that about a company’s ex-customers. Such data, if used properly, could lead to the acquisition of a significant number of customers and the generation of significant revenues.
Stopping Churn in Its Tracks – Proactive Retention Strategies for Mobile Operators
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Price: Free! Words: 2,000. Language: English. Published: December 16, 2014. Category: Essay » Business
While almost every mobile operator has a reactive retention strategy in place for preventing subscriber churn, few have developed proactive retention strategies for doing so, failing to benefit from this practice proven to stem the tide of customer loss…
SMEs and Churn – 15 Key Factors Driving Them Away From Operators
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Price: Free! Words: 2,730. Language: English. Published: December 16, 2014. Category: Essay » Business
At the heart of any mobile operator’s marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms – small to medium enterprises (SMEs) – have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this article, we highlight the key 15 factors which drive SMEs to churn…
Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment
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Price: Free! Words: 1,730. Language: English. Published: December 16, 2014. Category: Essay » Business
For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customers. Some companies have begun to take heed, launching loyalty programs customized for this segment across numerous different sectors…
Service Done Right - The Best of the Best
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Price: Free! Words: 1,380. Language: English. Published: December 16, 2014. Category: Essay » Business
Best-in-class companies go out of their way to cater to their customer base, using service as the key differentiating factor in trying to win them over…
Segments of the Middle East – Small and Medium Enterprises
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Price: Free! Words: 1,660. Language: English. Published: December 16, 2014. Category: Essay » Business
The last in a series around the most common and important market segments observed in the Middle East and strategies & tactics to acquire and serve them effectively…
Retail Loyalty Programs – Tapping Into Their Hidden Benefits
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Price: Free! Words: 1,220. Language: English. Published: December 16, 2014. Category: Essay » Business
From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail sector, and flourishing more than ever. But it’s the rare retailer that has truly tapped into the value lying within the program’s customer-related data…
Reselling in Line With the Technology Adoption Curve
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Price: Free! Words: 1,100. Language: English. Published: December 16, 2014. Category: Essay » Business
Sales and Marketing functions in technology-based product / service companies need to understand their customer base as related to the technology adoption curve and strategically plan their reselling activities around the concept.
Radically Proactive Marketing – The New Name of the Game
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Price: Free! Words: 1,390. Language: English. Published: December 16, 2014. Category: Essay » Business
The old rules of the game – Advertising, shelf space, retail presence. The new rules of the game – Predictive models, one-to-one offers, outbound campaigns.
Quintupling Your Churn Prediction Performance
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Price: Free! Words: 820. Language: English. Published: December 16, 2014. Category: Essay » Business
As real business cases demonstrate, the performance of predictive data mining models drastically improve when information about historical customer behavior and real-time interactions are put together. Companies with traditional churn prediction models should realize the opportunities they are missing…
Optimizing the Customer Experience to Drive Customer Retention
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Price: Free! Words: 1,110. Language: English. Published: December 16, 2014. Category: Essay » Business
Companies need to realize the single greatest asset they have aside from their product or service portfolio are their customer-facing employees, and, accordingly, ensure they are equipped and measured in the best manner possible to satisfy customers to the greatest extent possible.
One Size Does Not Fit All – Customizing Retail Chain Sales Points
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Price: Free! Words: 1,300. Language: English. Published: December 16, 2014. Category: Essay » Business
One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even more successful.
'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers -
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Price: Free! Words: 1,440. Language: English. Published: December 16, 2014. Category: Essay » Business
As traditional customer segmentation has become blasé, with occasion segmentation the hot trend, it’s a hybrid model of the two - 'occasional' customer segmentation – that companies seeking to “be there” for their customers need to examine building...
Making the Leap – From Reactive to Proactive Sales
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Price: Free! Words: 1,460. Language: English. Published: December 16, 2014. Category: Essay » Business
Businesses can no longer sit back passively and hope customers come a knocking. The proactive pursuit of potential clients must be made a part of any companies’ day to day sales strategy, and reflect in its activities.
Making it Right - Problem Resolution for High-Value Customers
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Price: Free! Words: 990. Language: English. Published: December 16, 2014. Category: Essay » Business
Nothing makes or breaks an existing relationship with a customer like a problem handled effectively or mismanaged. How high-value customers are treated during a problem resolution process is of the utmost importance in hoping to retain them…
Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid
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Price: Free! Words: 2,490. Language: English. Published: December 16, 2014. Category: Essay » Business
While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…
Leveraging Internal Data to Target Competitor Customers
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Price: Free! Words: 1,060. Language: English. Published: December 15, 2014. Category: Essay » Business
Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.