Essay

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Reselling in Line With the Technology Adoption Curve
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Price: Free! Words: 1,100. Language: English. Published: December 16, 2014. Category: Essay » Business
Sales and Marketing functions in technology-based product / service companies need to understand their customer base as related to the technology adoption curve and strategically plan their reselling activities around the concept.
Radically Proactive Marketing – The New Name of the Game
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Price: Free! Words: 1,390. Language: English. Published: December 16, 2014. Category: Essay » Business
The old rules of the game – Advertising, shelf space, retail presence. The new rules of the game – Predictive models, one-to-one offers, outbound campaigns.
Quintupling Your Churn Prediction Performance
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Price: Free! Words: 820. Language: English. Published: December 16, 2014. Category: Essay » Business
As real business cases demonstrate, the performance of predictive data mining models drastically improve when information about historical customer behavior and real-time interactions are put together. Companies with traditional churn prediction models should realize the opportunities they are missing…
Optimizing the Customer Experience to Drive Customer Retention
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Price: Free! Words: 1,110. Language: English. Published: December 16, 2014. Category: Essay » Business
Companies need to realize the single greatest asset they have aside from their product or service portfolio are their customer-facing employees, and, accordingly, ensure they are equipped and measured in the best manner possible to satisfy customers to the greatest extent possible.
One Size Does Not Fit All – Customizing Retail Chain Sales Points
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Price: Free! Words: 1,300. Language: English. Published: December 16, 2014. Category: Essay » Business
One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even more successful.
'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers -
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Price: Free! Words: 1,440. Language: English. Published: December 16, 2014. Category: Essay » Business
As traditional customer segmentation has become blasé, with occasion segmentation the hot trend, it’s a hybrid model of the two - 'occasional' customer segmentation – that companies seeking to “be there” for their customers need to examine building...
Making the Leap – From Reactive to Proactive Sales
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Price: Free! Words: 1,460. Language: English. Published: December 16, 2014. Category: Essay » Business
Businesses can no longer sit back passively and hope customers come a knocking. The proactive pursuit of potential clients must be made a part of any companies’ day to day sales strategy, and reflect in its activities.
Making it Right - Problem Resolution for High-Value Customers
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Price: Free! Words: 990. Language: English. Published: December 16, 2014. Category: Essay » Business
Nothing makes or breaks an existing relationship with a customer like a problem handled effectively or mismanaged. How high-value customers are treated during a problem resolution process is of the utmost importance in hoping to retain them…
Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid
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Price: Free! Words: 2,490. Language: English. Published: December 16, 2014. Category: Essay » Business
While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…
Leveraging Internal Data to Target Competitor Customers
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Price: Free! Words: 1,060. Language: English. Published: December 15, 2014. Category: Essay » Business
Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.
Norvell Group and Associates Manufacturers Review on Company Profile of Artesyn Embedded Technologies
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Price: $0.99 USD. Words: 430. Language: English. Published: December 15, 2014. Category: Essay » Technology
Norvell Group and Associates Manufacturers Review are dedicated to being the number one source of power products for all our customers.
Know Each Customer’s Share-of-Wallet? Understanding Every Customer’s True Potential
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Price: Free! Words: 1,470. Language: English. Published: December 15, 2014. Category: Essay » Business
Regardless of sector, companies across the board struggle to understand the true existing potential of each of their customers. Such an understanding is the first step towards capturing more share-of-wallet of existing customers.
Handset Purchasing Customer Experience – Optimizing the Retail Sales Cycle
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Price: Free! Words: 1,080. Language: English. Published: December 15, 2014. Category: Essay » Business
While many telecom operators undergo customer experience transformation engagements, many fail to take into particular focus one specific part of the customer experience – the handset sales cycle. Not only is this area a particularly lucrative one for telecoms, but it also is one that allows for stronger bonding with the customer…
Finding Tomorrow's Valuable Customers Today
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Price: Free! Words: 1,190. Language: English. Published: December 15, 2014. Category: Essay » Business
The oft-neglected customer who represents little value today could be an important asset for your company tomorrow – the trick lies in identifying them.
Ensuring Successful Business Partnerships
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Price: Free! Words: 1,290. Language: English. Published: December 15, 2014. Category: Essay » Business
Partnerships with other companies in or outside of one’s own sector are often frowned upon by companies, due to their complexity, risk, and time consumption. Yet, the right partnerships can provide significant benefits for companies, helping them gain a competitive advantage against their competitors.
Enabling Cross-Selling Across Group Companies By Centralizing Data
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Price: Free! Words: 2,130. Language: English. Published: December 15, 2014. Category: Essay » Business
How about making an extra $500 million in two years time with what you already have? Central data hubs and data marts have generated significant benefits for group companies that have utilized them. More and more group companies are taking heed and are launching similar initiatives to reap the benefits.
Effective Loyalty Programs - Recognizing & Rewarding Most Valuable Customers
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Price: Free! Words: 650. Language: English. Published: December 15, 2014. Category: Essay » Business
The second in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.
Designing Best-in-Class Loyalty Programs – Getting the Benefits Right
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Price: Free! Words: 2,100. Language: English. Published: December 15, 2014. Category: Essay » Business
Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or plain old laziness, many companies take the easy way out and offer cookie-cutter benefits through their loyalty programs. The ones that are best-in-class don’t, offering benefits that not only succeed in satisfying the customer, but in changing the company’s bottom line…
Customer Retention During the Downturn
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Price: Free! Words: 1,260. Language: English. Published: December 15, 2014. Category: Essay » Business
In light of the deepening economic crisis and its effect on churn behavior, retail banks need to revisit their retention strategies and revise their tactics so they reflect the new reality in the marketplace.
Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models
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Price: Free! Words: 2,980. Language: English. Published: December 15, 2014. Category: Essay » Business
The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once they have been designed.