Copywriting, Made So Simple Even You Can Understand by Mike Swedenberg
Approx. 9,620 words.
Published on September 1, 2012.
Essay » Business.
A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, sales and marketing.