Essay » Business

Effective Channel Management Strategies – Segmenting the Channels
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Price: Free! Words: 1,150. Language: English. Published: December 18, 2014. Category: Essay » Business
Channel analytics, the often neglected sibling of customer analytics, presents significant opportunities for companies seeking to better their channel-related performance, especially those in industries with large distribution networks (such as financial institutions, telecoms operators, retailers, automotive distributors, etc.)…
Product Network Analysis – The Next Big Thing in Retail Data Mining
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Price: Free! Words: 1,690. Language: English. Published: December 18, 2014. Category: Essay » Business
One of the biggest challenges retailers have is the depth of data available for decision making, especially if they don’t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category investments.
Visitor Relationship Management – Optimizing the Online Lifecycle
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Price: Free! Words: 1,220. Language: English. Published: December 18, 2014. Category: Essay » Business
As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit.
Social Media Strategies – Twitter Follower Relationship Management
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Price: Free! Words: 1,950. Language: English. Published: December 18, 2014. Category: Essay » Business
With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so…
SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis
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Price: Free! Words: 1,480. Language: English. Published: December 18, 2014. Category: Essay » Business
If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.
Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program
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Price: Free! Words: 2,120. Language: English. Published: December 18, 2014. Category: Essay » Business
As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right…
Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues
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Price: Free! Words: 1,540. Language: English. Published: December 18, 2014. Category: Essay » Business
While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do…
Bridging the Chasm – The Collaboration of Consumer & Business Marketing
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Price: Free! Words: 1,290. Language: English. Published: December 18, 2014. Category: Essay » Business
Rare is the company that within has its consumer & business units working hand in hand to improve the bottom line of the company. Bundling across business units is one area which holds significant potential for those companies that can pull it off…
Maximizing Campaign Conversion Rates Using Analytics
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Price: Free! Words: 1,470. Language: English. Published: December 18, 2014. Category: Essay » Business
Finding the next best offer for customers is only the tip of the iceberg when it comes to maximizing ROI from campaigns. Companies need to look into using the right channel, the right tone of communications, and even the right time to contact customers to achieve this ultimate objective.
Eyes Wide Open - Competitor Intelligence Practices
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Price: Free! Words: 710. Language: English. Published: December 18, 2014. Category: Essay » Business
According to a study by the Society of Competitive Intelligence Professionals, about 90% of the Fortune 500 companies in the US are conducting competitive intelligence activities. A majority of large enterprises, according to another study (about 70%), believe that having competitive intelligence in the past would have increased the effectiveness of their campaigns.
Improving the Quality of Data Acquired from Customer Touchpoints
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Price: Free! Words: 1,150. Language: English. Published: December 18, 2014. Category: Essay » Business
From telecom to retail, hospitality to finance, customer analytics will continue to be a hot topic over the coming years. Keeping in mind that customer analytics is highly correlated with data (and most importantly, with the quality of it), any improvements in data quality will take companies a step ahead in this realm.
Grading Performance – The Automotive Industry BI Maturity Map
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Price: Free! Words: 2,300. Language: English. Published: December 18, 2014. Category: Essay » Business
Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this field…
Where are Your Dealers? (Optimizing the Dealer Network)
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Price: Free! Words: 950. Language: English. Published: December 18, 2014. Category: Essay » Business
The dealer network is the most important channel for many companies operating in the retail sector. Unfortunately, examples of poorly managed dealer networks are abound, particularly on the issue of geographic distribution of dealers. Companies that do not optimize their dealer networks geographically based on potential income are losing out on a lot more than just revenues...
Matchmaking to Optimize Call Center Sales Performance
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Price: Free! Words: 1,090. Language: English. Published: December 18, 2014. Category: Essay » Business
Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the human that does the marketing, and miss a great opportunity to boost return on investment. Every call center agent and sales representative is different, as is every customer and without a good matchmaking between them; it is not possible to maximize the conversion rates.
Effective Loyalty Programs - Keeping Costs Under Control
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Price: Free! Words: 630. Language: English. Published: December 18, 2014. Category: Essay » Business
The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.
Outlier Analytics – Learning From Those on the Fringe
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Price: Free! Words: 1,190. Language: English. Published: December 18, 2014. Category: Essay » Business
While most companies focus their business intelligence efforts on the masses, those few examining outliers (consumers who don’t exhibit expected behavior) are finding hidden gems of information they are using to develop new offerings…
Utilizing Analytics to Customize & Optimize Retail Networks
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Price: Free! Words: 940. Language: English. Published: December 18, 2014. Category: Essay » Business
Location, location and what was the third? Although location is known to be the key ingredient for success in retail, it is not the only criteria in driving sales. Often, the wrong combination of employees, lack of local marketing and various other factors can diminish returns on investment in a premium location…
Real-Time Customer Value Management – Sales and Churn Triggers
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Price: Free! Words: 1,040. Language: English. Published: December 18, 2014. Category: Essay » Business
Traditional monthly churn prediction or sales potential models help companies identify only some of the opportunities they can take action on to grow and retain their customer base; real-time sales and churn triggers help identify the rest…
Maximizing ROI Through Customer-Level Discriminatory Pricing
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Price: Free! Words: 1,440. Language: English. Published: December 18, 2014. Category: Essay » Business
While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss…
How Much is Too Much? Getting it Right With One-to-One Communications
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Price: Free! Words: 1,400. Language: English. Published: December 18, 2014. Category: Essay » Business
Overwhelmed by how often companies you have a relationship with get in touch with you? You’re not alone – companies have lost all control around how frequently they are communicating with their customers. It’s due time they take a look at their communications practices and make amends…