Essay » Business

Grading Performance – The Automotive Industry BI Maturity Map
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Price: Free! Words: 2,300. Language: English. Published: December 18, 2014. Category: Essay » Business
Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this field…
Where are Your Dealers? (Optimizing the Dealer Network)
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Price: Free! Words: 950. Language: English. Published: December 18, 2014. Category: Essay » Business
The dealer network is the most important channel for many companies operating in the retail sector. Unfortunately, examples of poorly managed dealer networks are abound, particularly on the issue of geographic distribution of dealers. Companies that do not optimize their dealer networks geographically based on potential income are losing out on a lot more than just revenues...
Matchmaking to Optimize Call Center Sales Performance
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Price: Free! Words: 1,090. Language: English. Published: December 18, 2014. Category: Essay » Business
Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the human that does the marketing, and miss a great opportunity to boost return on investment. Every call center agent and sales representative is different, as is every customer and without a good matchmaking between them; it is not possible to maximize the conversion rates.
Effective Loyalty Programs - Keeping Costs Under Control
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Price: Free! Words: 630. Language: English. Published: December 18, 2014. Category: Essay » Business
The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.
Outlier Analytics – Learning From Those on the Fringe
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Price: Free! Words: 1,190. Language: English. Published: December 18, 2014. Category: Essay » Business
While most companies focus their business intelligence efforts on the masses, those few examining outliers (consumers who don’t exhibit expected behavior) are finding hidden gems of information they are using to develop new offerings…
Utilizing Analytics to Customize & Optimize Retail Networks
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Price: Free! Words: 940. Language: English. Published: December 18, 2014. Category: Essay » Business
Location, location and what was the third? Although location is known to be the key ingredient for success in retail, it is not the only criteria in driving sales. Often, the wrong combination of employees, lack of local marketing and various other factors can diminish returns on investment in a premium location…
Real-Time Customer Value Management – Sales and Churn Triggers
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Price: Free! Words: 1,040. Language: English. Published: December 18, 2014. Category: Essay » Business
Traditional monthly churn prediction or sales potential models help companies identify only some of the opportunities they can take action on to grow and retain their customer base; real-time sales and churn triggers help identify the rest…
Maximizing ROI Through Customer-Level Discriminatory Pricing
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Price: Free! Words: 1,440. Language: English. Published: December 18, 2014. Category: Essay » Business
While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss…
How Much is Too Much? Getting it Right With One-to-One Communications
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Price: Free! Words: 1,400. Language: English. Published: December 18, 2014. Category: Essay » Business
Overwhelmed by how often companies you have a relationship with get in touch with you? You’re not alone – companies have lost all control around how frequently they are communicating with their customers. It’s due time they take a look at their communications practices and make amends…
Effective Loyalty Programs - Changing Channel Usage Behavior
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Price: Free! Words: 640. Language: English. Published: December 18, 2014. Category: Essay » Business
The first in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.
Improving Processes in the Service Sector – Going Beyond Efficiency and Quality Uplift
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Price: Free! Words: 1,790. Language: English. Published: December 18, 2014. Category: Essay » Business
Traditionally, efforts around improving processes in the service sector have had at their core the end goal of reducing operational expenses while maintaining or improving service quality, focused on driving efficiency in certain day to day business activities.
Hype or the Real Deal? The Big Data Conundrum
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Price: Free! Words: 1,240. Language: English. Published: December 16, 2014. Category: Essay » Business
Big Data has become one of those terms you can’t avoid these days, all the rage in and around the business intelligence industry. The overwhelming buzz makes you wonder - is there something really there, or, is the hype the result of vendors and consultants trying to make another buck?
Your Customers Are Changing, Are You Following?
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Price: Free! Words: 860. Language: English. Published: December 16, 2014. Category: Essay » Business
The economic downturn is having a substantial impact on the needs, preferences and behavior of customers. Companies need to tap into their customer intelligence to ensure they adapt as well to these changing conditions.
Why Recreate the Wheel? Using Best Practices in the Workplace
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Price: Free! Words: 1,270. Language: English. Published: December 16, 2014. Category: Essay » Business
Many a company aspiring to be a trendsetter or market leader like an Apple or a McDonalds doesn’t have to be as innovative as them to succeed in their respective sectors / countries – they just need to learn (and borrow liberally) from the best…
Uplifting ARPU By Designing Customer-Specific Handset Strategies
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Price: Free! Words: 1,130. Language: English. Published: December 16, 2014. Category: Essay » Business
While mobile operators spend a great deal of effort and energy in trying to boost ARPU through various marketing initiatives, few have customer-level handset strategies in place, strategies which allow for ARPU-boosting actions to be taken on a customer-by-customer, handset-by-handset basis…
Unique Acquisition Methods - Below the Line Customer Referral Programs
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Price: Free! Words: 1,000. Language: English. Published: December 16, 2014. Category: Essay » Business
While customer referral programs are abound, few are conducted below the line, aimed at one single individual, a strategy that can uplift acquisition rates significantly vs. traditional referral programs.
Turning Your Customers (and Non-Sales Employees) into a Sales Force
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Price: Free! Words: 740. Language: English. Published: December 16, 2014. Category: Essay » Business
In a day and age when acquiring a customer is getting more and more difficult due to increased competition and slashed sales budgets, customer referral programs can be utilized to generate significant sales growth in a very practical and effective manner.
The Under-Tapped Banking Consumer Segments of the World – The Youth
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Price: Free! Words: 1,880. Language: English. Published: December 16, 2014. Category: Essay » Business
The first in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
The Under-Tapped Banking Consumer Segments of the World – SMEs
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Price: Free! Words: 1,750. Language: English. Published: December 16, 2014. Category: Essay » Business
The third and final in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…
The Under-Tapped Banking Consumer Segments of the World – Ladies
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Price: Free! Words: 1,590. Language: English. Published: December 16, 2014. Category: Essay » Business
The second in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them…