Hotel Revenue Management and Guests’ Perceived Fairness. Theoretical Issues and Empirical Findings from a Multiple-Year Survey by Aurelio G. Mauri
Price: $1.99 USD. 16540 words.
Language: English. Published on November 19, 2012. Essay » Business.
The purpose of this study is to deepen the topic of perception of unfairness in consequence of the use of revenue management practices, and especially of the employment of the lever of price discrimination/diffrentiation in the hotel sector. The book is composed of two parts: one theoretical and one empirical, based on a multiple-year survey.