China CMO by Greg Paull
Price: $9.99 USD. 67500 words.
Language: English. Published by Typhoon Media on June 18, 2013. Nonfiction » Business & Economics » Marketing.
As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China.