Moving Targets: Creating Engaging Brands in an On-Demand World
An iBooks #1 Business & Finance Bestseller! Consumers are moving faster. They're more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand.