Books tagged: aec

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Found 2 results

Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts
Price: $9.89 USD. Words: 20,180. Language: English. Published: September 19, 2010. Categories: Nonfiction » Business & Economics » Marketing
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.
Construction Marketing Ideas -- Electronic Edition Vol. 2 -- Practical Ideas and Resources
Price: $9.89 USD. Words: 31,810. Language: English. Published: September 19, 2010. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
Learn practical ideas and specific strategies for construction marketing including how to effectively advertise, use Internet resources, association memberships, trade shows, obtain media publicity and other resources and systems to achieve the best possible results for the lowest cost. Best read in companion with Vol. 1 ISBN 978-0-9810816-2-5.