Marketing Apple: Secrets of the World's Best Marketing Machine by Steve Chazin
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Approx. 2,380 words.
Published on October 5, 2010.
How does a company go from the brink of bankruptcy to worldwide success and 2000% stock growth seemingly overnight? The answer is simple, yet surprising: better marketing. And the company is Apple. Learn some of the secrets that propelled Apple from the backwaters of the PC market to the worldwide leader in consumer electronics, music, and mobile. Anyone interested in Apple will enjoy this book.