Books tagged: b2b marketing

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Found 5 results

Lean B2B: Build Products Businesses Want
Price: $19.99 USD. Words: 59,380. Language: American English. Published: February 22, 2015. Categories: Nonfiction » Business & Economics » New business enterprises, Nonfiction » Business & Economics » Small business and entrepreneurship
Packed with more than 20 case studies and insights from over a hundred entrepreneurs including the founders of Vontu, Taleo and the MIT Entrepreneurship Center, Lean B2B consolidates the best thinking around B2B customer development to help entrepreneurs quickly find traction in the enterprise.
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
Series: 123 eGuides. Price: $2.99 USD. Words: 9,910. Language: English. Published: September 12, 2014. Categories: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
The Leaky Funnel
Price: $9.99 USD. Words: 50,840. Language: English. Published: April 24, 2013. Categories: Nonfiction » Business & Economics » Marketing / industrial, Nonfiction » Business & Economics » Sales & selling / management
The Leaky Funnel is the marketing strategy book packed with fresh arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well-proven by many leading businesses.
Marketing with Case Studies - How to Write and Use Business Case Studies for Marketing
Price: $9.99 USD. Words: 19,660. Language: English. Published: April 11, 2013. Categories: Nonfiction » Business & Economics » Marketing
Previously published as The Art of the Case Study this edition of Marketing with Case Studies is revised and updated. Marketing with Case Studies sets out by describing why case studies are the power tools of marketing. It then explains how to write and format your case study and, most importantly, how to put it into marketing effect across the internet, social media, in print and everywhere else.
Kunden gewinnen mit Fallstudien (Content Marketing Guide 1)
Price: $6.10 USD. Words: 8,820. Language: German. Published: July 3, 2012. Categories: Nonfiction » Business & Economics » Business writing, Nonfiction » Business & Economics » Sales
Sie wollen mit Fallstudien neue Kunden gewinnen? Sie möchten wissen, wie Sie eine Erfolgsgeschichte überzeugend texten? Und wie Sie das Maximum rausholen? Dann ist dieser praxisorientierte Leitfaden genau richtig – eine knackige Anleitung rund ums Konzipieren und Schreiben von Fallstudien.