Marketing Your Honey for Maximum Profits: The Value of Varietals by Grant Gillard
Approx. 1,830 words.
Published on January 23, 2012.
Got Honey? Don't just sell it, market it! Market your honey for the qualities that make it unique. Does it come from a special location or have your bees foraged on a particular crop? Varietal honeys (meaning, "varieties") will attract repeat customers as you educate them to the things that make your honey special...after all, it's YOUR honey!