Consumer Behavior A Primer    by Gail Tom
Price: $4.99 USD. 28710 words. Published on September 1, 2011. .
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.

Leading 100 Billion Neurons - A journey into the brain and how this impacts business and leadership    by Andy Habermacher
Price: Free! 22610 words. Published on October 27, 2011. .
Leading 100 Billion Neurons is a journey into the brain and how this impacts business and leadership. Leading 100 billion neurons takes us through the cellular basis of learning, brain regions and the impact of emotions on the brain and our behaviours. Andy Habermacher leaves us with a brain-based model for dealing with crises situations.