Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy    by Bob Brothers
Price: $4.99 USD. 8690 words. Published on February 25, 2011. .
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.