Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)    by Jess C Scott
Price: $9.99 USD. 9950 words. Published on August 2, 2010. .
Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module.

Branding 123: Build a Breakthrough Brand in 3 Proven Steps    by Barry Silverstein
Price: $2.99 USD. 14930 words. Published on July 28, 2011. .
This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

Honorée Corder's Mini eBook of Creating Credibility    by Honoree Corder
Price: Free! 3520 words. Published on August 10, 2011. .
If you have credibility, it's because you have a great reputation, you're known for giving (and keeping) your word, and a strong brand. Honorée Corder's Mini eBook of Creating Credibility gives her formula for creating the credibility you need to have the career you want.

Become The Expert In Your Field    by Roger Wyer
Price: Free! 3060 words. Published on September 17, 2011. .
Credibility is your personal concern. The Expert is the master of credibility. Becoming The Expert In Your Field means you understand who you are, what you do, and how to project that outward. There’s a sense of confidence that comes with this knowing. This simple little book quickly helps you get clear and on track as you step into your power as The Expert In Your Field.

Good on Paper, Bad Online    by Ashley Baxter
Price: Free! 2340 words. Published on October 6, 2012. .
Few people realize the impact that their online reputation can have. Discover why your online reputation matters and why you should start taking control of it today!