Branding 123: Build a Breakthrough Brand in 3 Proven Steps by Barry Silverstein
Price: $2.99 USD. 14930 words.
Published on July 28, 2011. .
This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.