Branding 123: Build a Breakthrough Brand in 3 Proven Steps    by Barry Silverstein
Price: $2.99 USD. 14930 words. Published on July 28, 2011. .
This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

Sneak Preview: Branding 123 and Product Launch 123    by Barry Silverstein
Price: Free! 7750 words. Published on October 5, 2011. .
A free Sneak Preview of two new eGuides, "Branding 123: Build a Breakthrough Brand in 3 Proven Steps," and "Product Launch 123: Launch a Product or Service in 3 Proven Steps."

Price It Like Picasso    by Jason G. Miles
Price: $1.99 USD. 17720 words. Published on July 11, 2012. .
Your price is your best tool for transforming your business. They told you the "market", and "demand" control the price of your product. They lied. Picasso knew better, and he took deliberate steps to improve the price of his products. Now you can too. In this brief book on pricing Jason Miles describes how his company achieves ultra premium prices through 9 simple steps. Don't mismanage pricing.

How To Make Your Advertising Work Even Better - Unleash The Power Of Branded Merchandise    by David Sell
Price: $4.99 USD. 18290 words. Published on September 22, 2012. .
No matter where you advertise your business: radio; TV; newspapers and magazines; online; on the side of the road; wherever: there is one huge secret that can make your advertising work even better and deliver even greater results to your business; and that secret is branded merchandise. Use branded merchandise to make a significant difference to your advertising ROI. More customers, more loyalty.

Free Report - 6 Quick Tips To Get The Most Out Of Your Promotional Merchandise At A Trade Show    by David Sell
Price: Free! 1170 words. Published on September 22, 2012. .
B2B (business-to-business) or B2C (business-to-consumer), if you exhibit at trade shows, this free report will help you get the best return from your (inevitable) investment in branded merchandise.