Books tagged: branding

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Found: 24 results

Ecommerce heralds the end of Brand Building    by Martin Rait
Price: $1.99 USD. 6970 words. Published on April 11, 2010. .

A brief overview of branding, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?
Branding Basics for Small Business    by Maria Ross
Price: $7.99 USD. 43460 words. Published by NorLightsPress  on May 7, 2010. .

In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy so you consistently communicate the right message through everything you do.
Eat, Drink and Succeed    by Laura Schwartz
Price: $9.99 USD. 37820 words. Published on May 18, 2010. .

Communications wunderkind Laura Schwartz networked her way from answering phones in President Clinton’s press office at age 19 to producing more than 1,000 events as the White House Director of Events. Schwartz, a national television commentator and public speaker, shares the secrets that skyrocketed her onto the world stage adding color with personal anecdotes from her life & White House years.
Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)    by Jess C Scott
Price: $9.99 USD. 9950 words. Published on August 2, 2010. .

Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module.
Sales Force Branding: Differentiate from the Competition    by Wendy Brache
Price: $9.99 USD. 9900 words. Published on September 14, 2010. .

Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover how to create a team of proven industry experts with valuable information that your prospects can't live without. Learn how to differentiate your sales executives from the competition to close more deals.
A Cowboy Christmas An American Tale    by Tom Van Dyke
Price: $9.99 USD. 23890 words. Published on October 21, 2010. .

“A Cowboy Christmas An American Tale reveals the true American West but goes even further. A man and woman who refuse to let a soaring relationship disappear is a sign of life on earth at its best. Inspiring.” ——MICHAEL BLAKE, Author of Dances With Wolves
Ain't This Romantic!?!    by Kent Hanawalt
Price: $9.99 USD. 74350 words. Published on February 8, 2011. .

Adventures of a modern day cowboy on the ranches of Montana.
Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy    by Bob Brothers
Price: $4.99 USD. 8690 words. Published on February 25, 2011. .

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
True Brand Toolkit: How to Bring in Big Money For Your Small Business    by Michael Neaylon
Price: $9.99 USD. 74820 words. Published on April 25, 2011. .

An inspiring and practical workbook with real world case studies from a diverse range of industries and clear, achievable steps to help you win more business. Whether you’re a micro business, small to medium sized business owner or independent professional, you’re kept firmly on-track as you’re given a powerful sales and marketing plan you can put into action immediately.
Our Thinking & Doing Determines Our Outcomes & Results    by Charley Green
Price: $2.99 USD. 18250 words. Published on May 23, 2011. .

Achieving the success we all desire, strive for and deserve is too important to leave to chance, luck or flying by the “Seat of Our Pants.” The following anecdotes, quotes and insights relate to the kind of events everyone in one way or another experiences as they journey through life; situations whose Outcomes and Results, positive or negative, are determined by our Thinking and Doing.