How Not to Run your Business, A Guide for the Positive Thinker
By Jephtah Lorch
Published: September 25, 2011.
The roots of business success lie in the qualitative decisions we make and their translation into executable activities. It is about people, leadership, choices, innovation, markets, communications and execution strategies. An example-rich methodology shares vast experience to improve executive decisions while avoiding typical pitfalls. Recipient of the 2013 QED excellence award.