Game Theory for Business: A Simple Introduction
By K.H. Erickson
Published: December 6, 2013.
Game Theory for Business: A Simple Introduction offers an accessible guide to its central ideas and principles. Use games, game trees, and backward and forward induction to assess business decisions. Explore a bait and switch strategy, business relationships, the pricing decision, entry deterrence, and see what a business can learn from the entertainment industry and evolutionary biology.