Gliebers Dresses: Catalogs on Trial by Kevin Hillstrom
Approx. 23,520 words.
Published on April 20, 2011.
The Executive Team at Gliebers Dresses is required to put catalog marketing "on trial". If the team can defend the practice of mailing catalogs to customers, the brand will continue the catalog business model. But if catalog marketing is declared as being "dead", well, big changes are in store! What will happen?