Entrepreneur Journeys (Volume Three): Positioning: How To Test, Validate, And Bring Your Idea To Market    by Sramana Mitra
Price: $9.99 USD. 64950 words. Published on August 10, 2009. .
In the third book in her EJ series, Sramana offers a close look at the process of sculpting your idea into a sharply defined Go To Market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs & simulates a due diligence exercise.