Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits
by Alan Stevens
Price: $9.99 USD. 29030 words.
Published by Bookshaker.com on November 24, 2009. .
PR is about managing the flow of information between you (or your business) and the public. That’s all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others.- Alan Stevens.