Books tagged: consumer decision making

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Found 3 results

Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,710. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Categories: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.
How to Complain
Price: $14.99 USD. Words: 75,840. Language: British English. Published: January 14, 2015. Categories: Nonfiction » Business & Economics » Consumerism
How To Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results! is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona The Complaining Cow. Using real-life examples, tips, advice, anecdotes and handy template letters, the author aims to help people overcome the hurdles of the consumer complaints process.