Consumer Behavior A Primer by Gail Tom
Price: $4.99 USD. 28710 words.
Published on September 1, 2011. .
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.