Books tagged: consumer psychology

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Found 5 results

Consumer Behavior A Primer
By
Price: $4.99 USD. Words: 28,710. Language: English. Published: September 1, 2011. Category: Nonfiction » Business & Economics » Marketing
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.
Insidious
By
Price: $2.99 USD. Words: 10,580. Language: English. Published: November 22, 2011. Category: Nonfiction » Self-improvement » Religion and self-improvement
The shocking and true story of a man you have never heard of and how he designed the way you live today. Warning! This book will seriously alter your views on who decides what you do.
The Curses of a Thousand Mothers - How we Pursue Joyful Sins
By
Price: Free! Words: 4,930. Language: English. Published: August 15, 2012. Category: Nonfiction » Religion and Spirituality » Self-realization
Have you committed any sins today? No? How about yesterday? No? What about the day before yesterday? Hey, stop asking stupid questions! I am no sinner. Oh, come on, tell me the truth. How many sins did you collect today? Now stop accusing me, okay? What sort of silly discussion is this? I said I am no sinner. Are you sure? Yes, I am damn sure!
It's time for e-commerce to grow up
By
Price: $12.95 USD. Words: 9,710. Language: English. Published: October 1, 2013 by Simon-Kucher & Partners. Category: Nonfiction » Business & Economics » Management
You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.
GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
By
Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Category: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.