Books tagged: content marketing

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Found 23 results

New-Media Survival Guide: For Journalists and Other Print-Era Refugees
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Price: $2.99 USD. Words: 22,740. Language: English. Published: January 3, 2012. Category: Nonfiction » Career Guides » Media
The New-Media Survival Guide is written for print-media veterans who want to understand and adapt to the online world. Topics covered include blogging, social networks, content curation, content marketing, e-books, multimedia tools, and ethics. By helping readers understand the principles of new media, this guide gives them the start they need not simply to survive, but to flourish in new media.
Write Like You Talk Only Better
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Price: $9.99 USD. Words: 23,880. Language: English. Published: January 23, 2012. Category: Nonfiction » Business & Economics » Business communication / general
The secret to pulling ideas out of your head and onto the page. Go back to your first and favorite way to communicate, talking, so your writing will become natural and social. Learn how to think before you start about who you most want to connect with, what you want to say and how to best say it. Then discover how to revise to focus, avoid common flubs and reach the next level.
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
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Price: $7.99 USD. Words: 68,170. Language: English. Published: February 6, 2012 by Stephanie Chandler. Category: Nonfiction » Business & Economics » Marketing
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical strategies you can implement yourself. You will learn how to connect with your target audience, increase website traffic, build an effective blog, create and distribute content online, add online revenue streams, and get results with social media—in less than an hour per day.
Content Community Measurement
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Price: Free! Words: 5,560. Language: English. Published: March 16, 2012. Category: Nonfiction » Business & Economics » Statistics
Brand management and marketing have been changed by the behaviour of the digital customer and traditional marketing approaches fall short. A marketer's dream, Content Community Measurement wastes little time in telling us what really matters for today's digital consumer.
Flicks & Clicks; How to create websites and catalogues that sell more.
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Price: $5.00 USD. Words: 52,790. Language: English. Published: April 12, 2012. Category: Nonfiction » Business & Economics » Marketing / direct
Mel Henson's book "Flicks and Clicks" is an excellent handbook for anyone with a website. Structure, layout, branding, good copywriting, the theory of how we browse and why we buy, social media, testing and research... it's all in there. The author uses her expertise and years of experience to present the facts in a personal, practical way - It's full of theory yet stunningly easy to read.
SEO for Blogging: 10 Steps to SEO Success
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Price: $2.99 USD. Words: 7,440. Language: English. Published: June 27, 2012. Category: Nonfiction » Business & Economics » Marketing
Search Engine Optimization (SEO) has become more simple with the growing popularity of blogging and content management software. Still, there are steps you can and should take to make sure your hard work ranks higher in search engines. These 10 steps will help position your blog or site for success.
Kunden gewinnen mit Fallstudien (Content Marketing Guide 1)
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Price: $6.10 USD. Words: 8,820. Language: German. Published: July 3, 2012. Category: Nonfiction » Business & Economics » Business writing
Sie wollen mit Fallstudien neue Kunden gewinnen? Sie möchten wissen, wie Sie eine Erfolgsgeschichte überzeugend texten? Und wie Sie das Maximum rausholen? Dann ist dieser praxisorientierte Leitfaden genau richtig – eine knackige Anleitung rund ums Konzipieren und Schreiben von Fallstudien.
Kunden gewinnen mit White Papers (Content Marketing Guide 2)
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Price: $6.10 USD. Words: 9,560. Language: German. Published: August 7, 2012. Category: Nonfiction » Business & Economics » Business writing
Sie wollen mit White Papers neue Kunden gewinnen? Sie möchten mit Expertenwissen punkten? Und damit wichtige Entscheidungsträger überzeugen? - Wie das geht, erfahren Sie in diesem praxisnahen Ratgeber. Sie erhalten eine kompakte und leicht verständliche Anleitung fürs Planen, Schreiben und Vermarkten von White Papers.
Write Great Headlines Every Time
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Price: $2.99 USD. Words: 15,230. Language: English. Published: May 5, 2013. Category: Nonfiction » Reference » Writing skills
Simple ways to write powerful web headlines that people just can't resist clicking. Once you know the secret, you'll wonder why you didn't do it earlier.
Write to the Top: A How To For Website Content Writing and Increasing Website Traffic
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Price: $4.99 USD. Words: 26,580. Language: English. Published: September 18, 2013. Category: Nonfiction » Computers and Internet » Blogging
Your website’s great, but is it at the top of Google? You can get it there when you write dazzling content that Google loves It’s easy, anyone can do it, and this book shows you how. About Us pages, Content pages, Product Descriptions, Landing pages, Site Maps, Terms of Use, Privacy Policies, Contact pages, Blogs, Links, SEO, CRO, Footers, and a FAQ will all be discussed in exquisite detail