The "Wise Guys" Copywriting Rule Book - How to Write Copy That'll Make You The "Boss" In All Your Marketing and Promotional Efforts.
by Anthony Policci
Your simple, down to earth blueprint for writing irresistible copy. Includes no-nonsense explanations, worksheets and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. Authored by the "guru's" secret weapon, (A. Policci) direct response copywriter, strategist & CEO of Absolutely Brilliant Concepts, Inc.