Companies and countries run on data but rarely question its origin, accuracy or significance, until something goes wrong. From the larger lost satellite to the smaller annoyances of badly worded forms, it all comes down to data. This short book provides a unique insight into the real value of data and how a simple understanding of data quality can be a truly enlightening and profitable experience.
Today strong companies measure their salespeople by more than just their ability to close sales. Increasingly, the salespeople who are the most valued within an organization are those who have the skills to develop and maintain excellent longer term relationships with their customers. As more companies understand the real value of a customer over time, these sales skills are seen as critical.
Marketing automation made simple through a unique approach that offers sage advice, steps and best practices no matter what system you use or what size organization. In this book you will learn basic and advanced marketing automation strategies that might surprise you. From understanding the life of a lead and even integrating marketing automation within an organization, this book has it all.
If you are a Business Unit manager and find yourself responsible for Revenues, then this eBook was written for you. It has been prepared to help you understand the practical mechanics behind the engines of growth at your company, and includes very specific and useful suggestions on managing the Sales and Marketing process to help you achieve your P&L goals.
Um guia de atendimento ao cliente como você nunca viu! Um livro divertido e excelente fonte de referência para profissionais de diversas áreas. Enquanto você acompanha as confidências de Laura Loft em seu diário, aprende as melhores práticas do atendimento ao cliente. Apesar do foco do livro estar no atendimento em consultório, os conceitos apresentados são úteis em qualquer segmento.