Eight Steps to Customer-Centric Thinking    by Griff Lindell
Price: $4.95 USD. 2310 words. Published on April 19, 2010. .
Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.

Sales Force Branding: Differentiate from the Competition    by Wendy Brache
Price: $9.99 USD. 9900 words. Published on September 14, 2010. .
Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover how to create a team of proven industry experts with valuable information that your prospects can't live without. Learn how to differentiate your sales executives from the competition to close more deals.